Competitive Benchmark Matrix Side-by-Side
Compare each Target Benchmark SKU against direct monitored competitor models. Visual indicators highlight competitive advantage vs price threats.
9-Day Price Trend & Volatility Tracker
Tracks daily price and NEP movements from August 25 to September 03, 2026.
Monitored Product Specifications & Price Master Table
Full specification matrix with direct buy links, launch dates, display technologies, audio wattage, and live pricing.
| Row | Platform | Brand | Model | Benchmark | Size | Display | Resolution | OS | Audio | Price | Bank | Coupon | NEP | WoW NEP | Rating | Link | Details |
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Competitive Pricing Position & Price Threat Intelligence
Automated intelligence synthesized across 240 monitored SKUs from Aug 25 to Sep 03, 2026. Highlights immediate price threats, pricing elasticity per screen size, and actionable counter-measures.
Our portfolio maintains a 7.5% average landing price advantage (₹3,309 lower than competitor market average).
VW & Thomson are aggressively undercutting 43Y74 Pro by up to -₹6,460 (-25.9%) via aggressive base pricing.
coocaa MINI75Q and Philips MLED610 maintain a 10% to 17% price lead against TCL & Hisense flagship models.
Competitors (TCL, Xiaomi, Hisense) are heavily deploying instant bank cashbacks (₹3,000 to ₹7,000) to disguise price cuts.
TV Price Curve per Screen Size: Our Portfolio vs. Competitors
Average Net Effective Price across 32", 43", 50", 55", 65", and 75" screens. Visualizes where our pricing structure is advantageous vs vulnerable.
Top Immediate Price Threats & Action Recommendations
Identifies models where competitor landing price is significantly lower than our benchmark.
| Platform | Our Benchmark | Threat Competitor | Our NEP | Comp NEP | Threat Gap | Competitor Spec Profile | Recommended Tactical Action |
|---|---|---|---|---|---|---|---|
| Flipkart | 43Y74 Pro (43") | VW VW43GQ1 | ₹24,899 | ₹18,439 | -₹6,460 (-25.9%) | QLED, HD, Google TV | Introduce ₹2,000 Flash Cart Coupon on Flipkart |
| Flipkart | 43Y74 Pro (43") | Thompson 43TJQ0012 | ₹24,899 | ₹18,439 | -₹6,460 (-25.9%) | QLED, 4K, Google TV | Highlight superior sound & display quality in A+ content |
| Flipkart | 55PQT8100/94 (55") | TCL 55T6D | ₹39,149 | ₹31,920 | -₹7,229 (-18.5%) | QLED, 4K, Google TV | Activate ₹3,000 Instant Bank Offer with HDFC/ICICI |
| Amazon | 75PQT8100/94 (75") | Xiaomi L75MB-APIN | ₹76,436 | ₹67,900 | -₹8,536 (-11.2%) | QLED, 4K, Google TV | Add ₹5,000 Special Festival Coupon for parity |
| Flipkart | 75PQT8100/94 (75") | Xiaomi L75MB-APIN | ₹71,249 | ₹65,749 | -₹5,500 (-7.7%) | QLED, 4K, Google TV | Counter with No-Cost EMI (NCEMI) subsidy option |
Model In-Stock Availability & Regional Health Analysis
Monitors granular pincode-level fulfillment availability across 20 Flipkart cities and 15 Amazon cities for all 20 core benchmark models.
Active Scope: 2026-09-08 (Amazon & Flipkart Separated)
Model In-Stock Ranking & Platform Comparison
Flipkart vs Amazon availability rate per benchmark model
24-Day Marketplace Availability Timeline (Aug 03 - Sep 03)
Daily tracking of fulfillment percentage across all monitored nodes
Day-Wise Benchmark Model Fulfillment Matrix
Comprehensive daily in-stock fulfillment percentage per benchmark model across all monitored dates on Flipkart & Amazon.
Regional Fulfillment Health & Out-of-Stock Hotspots
Pinpoints metro hubs and distribution centers with recurrent stock-outs
Benchmark Model Stock Health & OOS Diagnostics
Comprehensive audit per model showing platform availability and active stock-out locations
| Model Name | Brand | Platforms | Latest In-Stock Rate | Flipkart Rate | Amazon Rate | Historical Avg | Status | Current Out-of-Stock Cities (Latest Date) | Action |
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Commercial Action Matrix: Pricing Power vs. In-Stock Availability
Identifies models where pricing power is constrained by fulfillment stock-outs vs. models primed for immediate volume surge.
Volume Surge Push
Our model is cheaper than market AND stock is optimal (>= 90%). Safe for aggressive promotion.
Urgent Inbound Restock
We win on price, but regional OOS prevents conversions. Customers spill over to pricier rivals.
Coupon & Bank Subsidy
Inventory is healthy (>= 90%), but competitor undercut our price. Tactical promo needed.
Urgent Category Triage
Dual vulnerability: competitor is cheaper AND our inventory has regional delivery failures.
Flipkart Operations, Sellout & Ads Tracking
Dedicated Flipkart analytics: Operation Data (Daily Sellout, PPV views, CR%) and Ads Data (Attributed Ads Sellout, FSN Daily Spend, CAC).
Live Sellout vs Month Target & Daily Run Rate (DRR)
Live MTD actual sellout tracked against full month target, achieved Running DRR, and required pace to reach 100% target by month end.
Individual Platform WoW Sellout & Operations Velocity
Comparing rolling 7-day volume, weekly run rates, ads vs organic velocity, and spend efficiency between the last two completed weeks.
Daily Sellout: Ads vs Organic Decomposition
Stacked volume breakdown showing paid ads acquisition vs natural organic demand
Traffic (PPV) & Conversion Rate Tracking
Product page views (bars) correlated with daily conversion efficiency % (line)
Daily Ad Spend & Cost Per Unit Acquired (CAC)
Marketing investment (bars) alongside blended acquisition cost per unit (line)
Brand Sellout Mix
Volume distribution between Coocaa and Philips on this marketplace
Flipkart Monitored Models Performance Matrix
Granular model-level sellout, ads vs organic split, conversion rate, ad spend, and dynamic comparison changes.
| Platform | Brand | Model | FSN ID | Daily Sellout | Ads Units | Organic Units | Ads Share | PPV (Views) | Total CR | Ads CR | Daily Spend | CAC (₹/unit) | Daily Change (DoD) |
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